BWS announces monster $400,000 cash giveaway to celebrate its 21st birthday - bdsthanhhoavn.com

BWS announces monster $400,000 cash giveaway to celebrate its 21st birthday

BWS is announced a $400,000 giveaway to celebrate its landmark 21st birthday.

During the month of June, liquor giant BWS is asking customers to complete a number of birthday tasks in exchange for cash.

“We know that most people don’t care about a bottle shop’s birthday, but at BWS we are all about celebrating with our customers and team members, which is why we want to have a bit of fun with ours,” BWS Head of Marketing Anna Webster said.

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“For our birthday this year, we are asking our customers to complete a number of birthday tasks and we will reward them with cash so they can celebrate and have their own fun,” she added.

To pick up fast cash, BWS shoppers simply need to do the following:

  • Aussies can earn $1,000 by submitting an aerial video of a huge ‘Happy Birthday BWS’ message written on the ground (carved in sand on a beach, for example)
  • They can also pick up $2,000 for getting a choir of 21 people to sing happy birthday to BWS
  • And there’s also a cool $5,000 up for grabs if someone jumps out of a giant BWS cake in front of a BWS store, singing happy birthday BWS, holding a BWS Birthday sign, dancing the BWS birthday dance in a BWS orange birthday outfit
BWS fans can earn easy cash with the giveaway.
BWS fans can earn easy cash with the giveaway. Credit: Supplied

There are also some simpler tasks available. For leaving a “Happy Birthday” message on the drinks retailer’s birthday site bwsbirthday.com.au, customers can receive $10.

And if they bake a homemade cake with “Happy Birthday BWS” written in icing, BWS fans can earn $100. For crafting a bespoke BWS birthday outfit and wearing it, customers can pick up $500.

How to win

All the tasks are listed here, with a set number of tasks available for customers to complete in order to redeem and start celebrating between today and 30th June.

BWS say that “once a customer meets the task’s requirement and the content is uploaded to the microsite and is ABAC** compliant, they’ll then be paid cash via a digital Mastercard.”

Aussies sharing their celebrations across social media are encouraged to use the hashtags #bwsbirthday and #payforhooray.

“BWS has been part of our customers’ celebrations since 2001 – from birthdays to wedding anniversaries and everything in between – so we wanted to mark this milestone by celebrating our customers and making it all about them,” BWS Managing Director Scott Davidson said.

Radio presenter Abbie Chatfield and Masterchef star Khanh Ong promote the campaign.
Radio presenter Abbie Chatfield and Masterchef star Khanh Ong promote the campaign. Credit: Supplied

Radio presenter Abbie Chatfield and Masterchef star Khanh Ong, who are close friends, are joining in the celebrations through a variety of BWS online videos to promote the campaign.

The Masterchef star bakes a birthday cake for BWS in one of the videos, while Abbie shows off her craft skills attempting to make a BWS birthday outfit in another.

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